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The Container List Blog

July 30, 2018

It's a magic carpet ride

Sesame Street magazine of the 1970s put the stylized pop-psychedelic style of the TV program's animated sequences in kids' mailboxes.

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June 08, 2015

Henry Wolf for Karastan carpets

An excellently memorable and surreal campaign photographed by Henry Wolf for Karastan carpets.

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December 20, 2013

Saks Fifth Avenue’s Folio

Henry Wolf’s work for Saks hearkened back to his days at Harper’s Bazaar and Show.

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December 11, 2013

Paper for packaging

Ten years before the rise of the supermarket generic brand, Champion Papers produced these colorful generic packaging designs for a series of print advertisements.

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December 06, 2013

Illustrating ‘Seventeen’

Mid-century editorial illustration from the pages of Seventeen magazine.

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November 30, 2013

Smiling faces

An assortment of Seventeen magazine advertisements from the ’50s and ’60s.

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October 01, 2013

I can see right through you

Henry Wolf created this School of Visual Arts course announcement for his friend, photographer Melvin Sokolsky.

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September 20, 2013

Future games

“Man in Control?” at Expo 67.

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September 06, 2013

Famous faces

Henry Wolf’s portraiture.

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August 28, 2013

Atomic-age publication design

Comment was a promotional periodical produced by consortium of printers in the early sixties. Issue 200 included contributions from Saul Bass, Will Burtin, and Henry Wolf.

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August 14, 2013

Emphasis on graphics

Henry Wolf’s photograph for a student architectural drawing competition.

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May 07, 2013

On your toes

Duane Michals photographed George Balanchine for Show magazine.

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April 28, 2013

Alan Fletcher’s “Feedback”

Among the ephemera in the Henry Wolf Collection are five early editions of Pentagram’s Feedback — guidebooks for globetrotting designers. Excerpts from David Hockney, Olivier Morgue and Bob Gill follow.

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April 04, 2013

Henry Wolf for Olivetti

In the late-1960s Henry Wolf produced a number of advertisements for Olivetti, which touched on two of his favorite devices: the use of celebrity and the distortions of scale and context used to dreamlike effect.

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March 23, 2013

Jack Roberts birth announcement, 1950

A birth announcement illustrated by Jack Roberts (for his daughter), archived in Henry Wolf’s correspondence.

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March 23, 2013

Henry Wolf on typography

In 1958 Henry Wolf, newly appointed art director for Harper’s Bazaar, was tapped by the Advertising Typographers Association to write an essay on magazine typography for their bulletin.

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March 15, 2013

Rich and splendid

Trahey/Wolf borrow some allure from TWA.

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January 29, 2013

Madison Avenue in the 1960s

Pictured: Sandy Kiersky, media director for Trahey/Wolf advertising and her fantastic eyeglasses. Click through for the full frame of this shot and pictures of their futuristic mid-century office at 477 Madison Avenue.

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January 15, 2013

Vignelli charts design changes: 60s–80s

It surprises no one that the side of 60s design that Vignelli decides to focus on is the modularity and rigid systematization that he specialized in.

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January 15, 2013

Erasermate: Put it down and take it back

Wolf shot the photograph for this ca. 1980s Papermate ad, which was originally a full magazine spread. Presumably the art direction credit here includes the choice of this outrageous but strangely compelling combination of magenta boots, purple legwarmers, and high-cut acid-wash jeans. Against their layered, cool-tone palette, the yellow barrel of the pen stands out, its silver clip echoing the silver italic copy. The only snag here, in my opinion, is the affected rhythm of “Think, Re-think, State, Re-state,” which falls too comfortably into the exhausted “Big Idea” voice that was so prevalent in advertising a few decades before, and doesn’t really achieve any meaningful interaction with the image.

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