Ed Benguiat became the typographic design director of Photo-Lettering Inc (PLINC) in 1962 and, in 1971, played a critical role, along with Herb Lubalin, Aaron Burns, and Ed Ronthaler, in the establishment of the International Typeface Corporation (ITC), the first independent licensing company for type designers. Benguiat eventually became Vice President of ITC, and he partnered with Lubalin to found U&lc, ITC’s magazine. Benguiat is also responsible for designs or redesigns for logotypes for Esquire, The New York Times, McCall’s, Sports Illustrated and The San Diego Tribune, among many others. A longtime SVA instructor, Benguiat began teaching at the College in the mid-1960s. He is a member of the Art Directors Club Hall of Fame. The Beguiat Collection comprises printed material and working files for Benguiat's work with Photo-Lettering Incorporated and the International Typeface Corporation.